I love watching Mary Portas' programme as I find her such an inspiration!! I love her no nonsense and logical approach to business be it a corner shop in Dorset or Harvey Nicholls she manages to bring out the best (almost) all the time .
I had recorded the one this week about John Peers Salon in Rochdale and how he had apparently taken his foot off the gas and how his salon had pretty much disappeared off the radar in favour of younger trendier salons. Rochdale, rather like my home town of Coventry has suffered in the downturn and so customers are very 'pound savvy'. She took John along to Trevor Sorbie's salon and I have thought for many years that Trevor knows how to market himself and his aspirational salon and is a fine example to all businesses.
Keeping a finger on the pulse is , to me at any rate, the single most important thing that you can do to make a business become successful and STAY successful. I always have believed that getting new business is one thing but keeping it is entirely another. Stay new, stay current and up there ...hair, fashion, teddy bears, cars... whatever ..it's all the same game!
I thought the John Peers episode was the most inspirational of all ..probably because John himself is such an affable guy and was receptive and learned from the experience. He's also a good hairdresser.
Just goes to show that you can 'teach an old dog new tricks' if the old dog is prepared to learn.
Good on you John, I wish you well in your new future!!